Mother London set a competition brief to come up with ideas for ten of their clients; PG tips, Ikea, Axe, Benecol, Boots,, Money Supermarket, Stella Artois, Coke and British Airways.

Standing up in Mother HQ fumbling wads of paper, stuttering through ten projects wasn't something i thought would massively endear me to the Creative Directors.

Besides that's what everyone else did. So i made a short film instead, which won.