Mother gave us a list of ten of their clients to come up with ideas for. PG Tips, Ikea, Axe, Benecol, Boots, Match.com, Money Supermarket, Stella Artois, Coke, British Airways. Instead of doing ten lots of wackness, i cut corners and made a short film. They ended up liking it and i think i got a placement.
Mother London set a competition brief to come up with ideas for ten of their clients; PG tips, Ikea, Axe, Benecol, Boots, Match.com, Money Supermarket, Stella Artois, Coke and British Airways.
Standing up in Mother HQ fumbling wads of paper, stuttering through ten projects wasn't something i thought would massively endear me to the Creative Directors.
Besides that's what everyone else did. So i made a short film instead, which won.